Realo

Overview

Realo was founded in 2014 by Lorenz Bogaert, Toon Coppens, Nicolas Van Eenaeme, and Vincent Verlee, who are also the founders of the startup studio StarApps (previously known for Massive Media / Netlog / Twoo). The platform specialized in real estate data analysis and property valuation, offering detailed estimation reports on properties and neighborhoods across Belgium.

Realo positioned itself as a transparency platform in the Belgian real estate market, giving buyers, sellers, and agents access to data-driven property insights. The company grew alongside Belgium's proptech ecosystem.

In January 2024, Immoweb, Belgium's leading real estate portal and part of the AVIV Group (Axel Springer), acquired Realo. The deal brought Realo's data and appraisal capabilities into the Immoweb platform. The AVIV Group already owned major real estate portals across Europe including SeLoger (France), Immowelt (Germany), and Yad2 (Israel).

Media & appearances

• Ben's MentorsYouTube2026-01-07
  Startup Legende Lorenz Bogaert over Bedrijven Starten, Groeien en VerkopenReal estate data platform Bogaert built with Toon that went from zero to #2 in Belgium but hit a wall when brokers formed a front against it; eventually sold to the Axel Springer/Immoweb group.
• SuperNovaYouTube2025-07-30
  SuperHeroes at SuperNova Ep. 8 | Lorenz Bogaert - StarAppsReal estate data platform spun out, now called Ryu (per Bogaert), since acquired.
• BlackBird Business EventsYouTube2024-08-09
  BlackBird Podcast aflevering 54: Lorenz BogaertReal estate platform Bogaert co-founded and exited; its exit included a large stock option plan for many employees.
• BlackBird Business EventsYouTube2024-01-18
  BlackBird Podcast aflevering 41: Nicolas Van HoordeReal estate venture of the Netlog founders where Van Hoorde worked before pitching the Delta idea to his employers, who then invested.
• ConnexiYouTube2022-10-17
  #49 Lorenz Bogaert (StarApps) over pivoterenReal-estate data venture that nearly failed after an overly aggressive go-to-market as challenger to Immoweb and against brokers, forcing layoffs and a pivot into a real-estate data platform where brokers are now ambassadors.
• ConnexiYouTube2022-06-13
  #43 Nicolas Van Hoorde (Delta Investment Tracker) over in jezelf gelovenThe company where Nicolas and the other co-founders worked before leaving in 2017 to found Delta; Realo's founders also invested in Delta.

Stated facts & numbers

• Bogaert had exits from Realo, Delta and Rydoo, with 2016-2017 being particularly active exit years.BlackBird Business Events 2024-08-090:29:16
• Delta was founded in 2017 by six people who left Realo; Netlog founders (Lorenz, Toon) invested.Connexi 2022-06-130:16:25