Overview
Jeroen co-founded In The Pocket in Ghent, building it into a respected digital product studio known for quality mobile and web applications. The studio works with large Belgian and European brands and organizations.
As CEO, Jeroen leads In The Pocket's commercial direction, culture, and positioning. He is also an active voice on leadership, digital product thinking, and studio culture.
Jeroen leads In The Pocket, a 200+ person digital product studio he co-founded alongside Louis Jonckheere and PJ Bouten. The studio creates digital strategies, products, and platforms for enterprises across Belgium and Europe.
Career history
- Co-Founder, CEO2010 - PresentIn The Pocket
- DirectorJan 2024 - PresentEntourage
- Co-Founder, Member of the BoardMay 2023 - PresentWintercircus Ghent
- Member of the BoardNov 2025 - PresentTectonic
- Board MemberSep 2024 - PresentVoka
Education
Master, Philosophy2000 - 2004Ghent University
Talks about
- European Tech
- Venture Capital
- Semiconductors & Photonics
- Scaling
In the news
- Wintercircus Ghent opens its doors for Tectonic. Today is hackathon day, where 32 teams are competing in the finals, after having survived the first round which featured 760 builders. You won't be able to get into that event anymore, but there are still a few tickets (literally a few) for the conference day tomorrow. What can you expect tomorrow? A full Wintercus ànd Vooruit for Belgium's vibiest conference. Pitch competitions, innovation challenges, fireside chats, keynotes, workshops, debates, networking events and of course, the
- Ik lees op VRT NWS dat Stad Gent onder impuls van schepen Hafsa El-Bazioui een soeverein AI-platform gaat bouwen. Wie er wat zal bouwen wordt niet gedeeld. Ik vind het goed dat de stad soevereiniteit ambieert, maar wat is "soevereine AI" hier concreet en hoe ziet zo'n platform eruit? Zal de stad dit zelf bouwen of is het bereid om samen te werken met het lokale tech ecosysteem? Dat blijft gissen. Wij hebben bij In The Pocket in de voorbije jaren een AI-platform gemaakt voor onszelf: een AI-gateway met toegangsrechtenbeheer, MCP,
- We zorgen voor een tweede leven voor 15 laptops 💙 De gelukkige ontvangers? Scholengemeenschap kleine Vos in Ieper. Zo kunnen de toestellen verder gebruikt worden waar ze het verschil maken, namelijk in de klas. Voor de school betekent dat extra digitale mogelijkheden en budget dat naar andere onderwijsdoelen kan gaan. Onze conclusie? Afgeschreven professionele hardware hoeft niet afgedankt te zijn, maar kan in een onderwijscontext nog perfect ingezet worden! “𝘝𝘰𝘰𝘳 𝘬𝘭𝘦𝘪𝘯𝘦 𝘝𝘰𝘴 𝘭𝘦𝘷𝘦𝘳𝘵 𝘥𝘪𝘵 𝘦𝘦𝘯 𝘮𝘰𝘰𝘪𝘦
- Only 2 more weeks until Tectonic... I will have the honor and the pleasure to discuss Belgium's tech future with Minister Vincent Van Peteghem. I'm grateful that the Minister is willing to show up for the +1000 entrepreneurs, enterprise leaders and investors at Tectonic. Belgium has the potential to become a relevant player in Europe as demonstrated by the recent announcements of Aikido Security and TechWolf, as well as the growth stories from a new generation of champions like Tekst, Chift API, WARREN, Conveo, Timefold,
- Ik had een bijzonder boeiend gesprek met Ben's Mentors. Als je geïnteresseerd bent in mijn "early days" als ondernemer, mijn blik op AI in product development (en andere sectoren), mijn ideeën over strategie en leiderschap in turbulente tijden en enkele macro-bespiegelingen over een wereld in de ban van AI: Spotify: https://lnkd.in/ejtnRK7j YouTube: https://lnkd.in/eAqmBeGz Dank je, Ben De Coninck, voor de rake vragen en om mij te tijd te geven om ideeën te ontwikkelen en redeneringen af te werken. Excuses voor de 2u41min 🫣
- Europe doesn't need another conversation about falling behind. It needs builders. That's why, for our second edition of Tectonic, we're putting Europe on the agenda. ▰ Merete Hverven on building Visma into a European software champion. ▰ Stijn Bijnens (Proximus Group) and Michael Anseeuw (BNP Paribas Fortis) on making sovereignty a reality. ▰ Jeroen Lemaire with Deputy Prime Minister Vincent Van Peteghem on setting up our tech ecosystem for success. ▰ Jan Hollez with Belgian commander Gert Van Goethem on defence tech. And there's
- We created agents that visited 250 websites in BE/NL to measure the agentic readiness of companies and governments. More and more, we're asking Claude, Gemini or ChatGPT to find or do things for us online. The results were quite shocking. For example: 20% is completely invisible for agents. For more insights, or a detailed report on your website, check the post below. The recent rise of Meta's Muse, which can compare prices and buy stuff for you, is currently making shockwaves in the stock market. Analysts are anticipating a
- We believe successful companies are opinionated about their AI setup. ⚙️ That means having an AI platform that gives people access to the right models for the job, while keeping costs under control. It's a balance of flexibility, security, sovereignty, and more. We're proud to be at the forefront of this shift, with our own Jeroen Lemaire on stage. Join us on October 7.
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