Overview
PJ's career traces the arc of Ghent's tech ecosystem. He started as an early employee at Netlog, the Ghent social network co-founded by Lorenz Bogaert and Toon Coppens that seeded the city's founder community. From there, he co-founded In The Pocket, the Ghent digital product studio, alongside Louis Jonckheere and Peter Minne.
He then co-founded Showpad with the same partners, building it into one of Belgium's most recognized SaaS companies and a globally referenced sales enablement platform. Showpad raised significant venture funding and became a flagship Belgian exit story.
After Showpad, PJ launched Entourage as GP, a Ghent-based venture fund and studio that backs the next generation of founders in the ecosystem. His fund has attracted LPs including Joris Van Der Gucht, Louis Jonckheere, and Marc Coucke, among others.
Career history
- General PartnerNov 2023 - PresentEntourage
- Co-Founder & ShareholderMay 2023 - PresentWintercircus Ghent
- Co-Founder - Board MemberMay 2010 - PresentIn The Pocket
- Board MemberMar 2022 - Oct 2025Showpad
- Co-Founder & CEOApr 2011 - Mar 2022Showpadscaled from 0 to $100M ARR and 500+ employees
- Non Executive DirectorAug 2020 - Jan 2025Corilus
- FounderEntourage
Education
Master, Communication Sciences1999 - 2004KU Leuven
Erasmus Program, Communication Sciences2003 - 2004Universitat Autonoma de Barcelona
LinkedIn Voice
Posting style: Supportive and portfolio-celebrating. Mix of Dutch and English. Low ego, high conviction. Lets portfolio companies shine. Posts 2-3 times per month. Key themes: Entourage portfolio companies (Aikido, SereneDB, Epiminds, Basalt, TextYess), founder journey stories, Belgian startup ecosystem (Ghent tech, Tectonic event), Entrepreneurship wisdom Avg engagement: 94 likes, 3 comments Notable post: Aikido as first Entourage investment reaching Unicorn, 238 likes -- "Former Showpad employee as co-founder."
In the news
- Happy to double down on this one with Entourage Ventures. Let's go Gauthier Henroz Matthieu Hertoghe and Henry Hertoghe 🚀
- It's probably an understatement to say most people are not satisfied with the service from their property manager. Lucky we live in exciting times. So when you combine AI capabilities with a kick-ass team obsessed with solving this problem, we are likely in for a great ride. Let's go Willem Van de Mierop, Vincent Janssen, Michiel Janssen and Sebastiaan Murre 🚀
- At Entourage we believe the best founders don't need any handholding. Dieter De Mesmaeker and Hendrik Van Hove founders of Conveo are Exhibit A. So we'll take zero credit for their 💥 $50M round, led by DST Global, Balderton and Visionaries with Entourage Ventures doubling down. All we did was write the first cheque based on conviction in the founders, the stellar team they were hiring + the exciting space they were building in. What started as an AI research assistant is now the customer understanding layer for 400+
- Excited to be backing one of the most exciting Frontier AI startups in Europe with Entourage!
- Showpad maffia ❤️ going strong! 🚀
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