In The Pocket

Overview

Founded by Jeroen Lemaire, Louis Jonckheere, Peter Minne, and PJ Bouten in Ghent, In The Pocket has grown into one of Belgium's most recognized digital product studios. The company works with brands like Proximus, De Lijn, and other major European organizations to design and engineer mobile apps, web platforms, and digital services.

Unlike pure consulting firms, In The Pocket positions itself as a product builder, combining design, engineering, and strategy under one roof. The company has also launched its own ventures and invested in product thinking as a discipline.

With 200+ employees, In The Pocket is among the larger independent digital studios in Belgium and a reference for quality product development in the ecosystem.

Media & appearances

• Ben's MentorsYouTube2026-06-03
  Van 0 Naar 5 Miljoen: Gratis Is Onze Groeistrategie!Digital product studio in Ghent where Marie worked as marketing manager before founding Tally.
• WintercircusYouTube2026-03-10
  Bart De Wever & Prins Constantijn: Hoe bouw je een sterk, ambitieus Europees tech-ecosysteem?Jeroen Lemaire's digital product studio with offices in Belgium and Amsterdam, co-hosting the debate.
• Ben's MentorsYouTube2026-02-04
  Louis Jonckheere: Zo Bouw Je Een Bedrijf Dat Voorbij €100 Miljoen Groeit!His first company with Pieter Bouten and Jeroen De Meyer, building mobile apps on the iPhone wave, spotted via Netlog website statistics showing mobile exploding abroad.
• VirtualYouTube2025-09-24
  Virtual S02#3 - De AI-bubbel zal barsten, maar creëert meteen ook de nieuwe Microsoft.Louis Jonckheere is also co-founder of this digital product studio. Louis Jonckheere is co-founder. Additional recording: Virtual.
• SuperNovaYouTube2025-03-14
  SuperHero Conversations EP6 | Pieterjan Bouten - Entourage & Stan Callewaert - SquireOne of Europe's first mobile app development agencies, co-founded by Bouten, from which the Showpad idea emerged.
• De CFO PodcastYouTube2024-09-09
  De CFO Podcast - Louis JonckheereJonckheere's first tech company, building custom mobile applications, started 14 years ago and spun out of the Netlog ecosystem.
• The HarbourYouTube2024-04-18
  LOUIS JONCKHEERE (Wintercircus) over hoe hij een auto deelde met zijn business partnerMobile app agency founded with 3x €5k, funded with a €120k angel round, became very profitable within 18 months and initially financed Showpad via a loan.
• ConnexiYouTube2023-01-30
  #54 Pieterjan Bouten (Showpad) over samen ondernemenOne of the first mobile agencies in Europe, founded around 2010 by Bouten with Jeroen, Louis and Peter, building early Belgian apps for VRT and Qmusic; Showpad was started from within it.

Stated facts & numbers

• Jonckheere founded Showpad and In The Pocket at around age 25 and is now 41.Ben's Mentors 2026-02-040:44:48
• Louis Jonckheere is 39 years old and started his first tech company (In The Pocket) 14 years ago.De CFO Podcast 2024-09-090:01:32
• In The Pocket was founded around 2010 as one of the first mobile agencies in Europe, with early clients including VRT and Qmusic.Connexi 2023-01-300:20:35
• In The Pocket was started with 3x €5,000 from the three founders, which lasted six months.The Harbour 2024-04-180:07:05
• In The Pocket raised €120,000 from angel investor 'Bert' at a first valuation of ~€1.2M, raised 30-40% last minute.The Harbour 2024-04-180:08:05
• Louis worked about 9 months at Netlog (plus a 3-month Vlerick internship) before founding In The Pocket ~14 years ago.The Harbour 2024-04-180:04:02
• Showpad was initially financed via an intercompany loan of a few hundred thousand euros from In The Pocket, fully repaid, plus ~€15-18k starting capital Louis partly borrowed from a friend.The Harbour 2024-04-180:19:15