Overview
Ruben co-founded Gorilla in 2018 in Antwerp after a career in tech and digital product work. He holds a Bachelor and Master in Computer Science from the University of Antwerp, as well as a Master in Business Economics and a PhD in Computer Science. He previously co-founded tablebooker (2012) and worked as Director of Product Operations and then COO at November Five before launching Gorilla.
Gorilla builds data-focused solutions for energy retailers and utilities, including billing, pricing, forecasting, and portfolio management. The company works with clients including British Gas parent Centrica, Shell Energy, and US-based Gas South, operating across Europe, the US, and Australia. In June 2024, Gorilla raised EUR 23M ($25M) in a Series B round.
Career Highlights
- Co-founded Gorilla in 2018, raised Series B of EUR 23M in 2024
- PhD in Computer Science, University of Antwerp; also holds degrees in Business Economics
- Previously co-founded tablebooker and held COO roleNovember FiveAntwerp digital studio
- Gorilla serves major energy companies including Centrica and Shell Energy
Career history
In the news
- I’ll be at Enlit Europe in Vienna on the 10th of November. Most energy retailers know the margin they priced. Far fewer know the margin they actually made, contract by contract. Gorilla shows you the margin on every contract, from quote to invoice, and helps you fix it where it leaks: in pricing, in forecasting, or in billing. If you own a P&L at an energy retailer, let’s talk. Send me or Tommy a message and we’ll find time for a coffee in Vienna. #EnlitEurope #EnergyRetail #Margin
- Next week I’m in Amsterdam for Reuters Events Energy Transition Europe, hosting a lunchtime workshop on day one. The title is The Margin Confidence Paradox: Why Visibility Doesn’t Equal Control. Here’s the paradox. Most energy retailers can tell you what their margin was. Far fewer can tell you what it will be, or who is accountable when it moves. Pricing sits in one team, forecasting in another, the data in a third system, and by the time the numbers land on someone’s desk the decision has already been made. In the session we’ll
- A year ago Joris and I went out to our customers and partners with one question: what do you need most from the next version of Gorilla, with energy prices doing what they do and AI arriving at the same time? One year on, Gorilla looks different. The company and the product. The company first. We rebuilt how information moves inside Gorilla, from hierarchy to AI-native. Agents now track our goals, flag risks and surface opportunities before anyone has to ask. It changes what a small team can carry and how fast we move. Then the
- What’s going to be the next black swan event? That’s the question I keep coming back to, and it’s the one Energy Voice picked up from the launch of our latest Energy Margin Intelligence Index at the Shard. The pattern is clear: volatility isn’t going away, and the risk is shifting back onto retailers to manage. Extreme weather, grid instability, geopolitics, AI-driven demand - all of it lands on the margin between cost of supply and price sold. Energy execs put up to 10% of revenues at risk in our index. At the same time most
Related profiles
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.