Overview
Founded by Steve Declercq, Hendrik Keeris, and Nicolas Van Eenaeme in Ghent, Bizzy builds an AI-powered prospecting platform that aggregates company data, financial signals, and hiring patterns to surface buying signals for sales teams. The tool is designed to replace manual research with automated intelligence about when a company is likely to be in a buying window.
The product targets sales development reps and account executives at B2B software companies who spend significant time on prospecting research. By automating signal detection, Bizzy aims to increase the efficiency of outbound sales.
Bizzy is an active member of the Ghent startup community and Wintercircus ecosystem.
Media & appearances
- Johan de WitYouTubeDe SaaS founder mindset: resilience, eenvoud en loslaten - Lorenz Bogaert, StarAppsStarApps portfolio company where the podcast is recorded, ~30 employees, facing large technical challenges around huge databases and AI; Bogaert believes 50-60 people should suffice to reach its goal.
- ConnexiYouTube#81 Hendrik Keeris (Bizzy) over de ontwikkelingsfases van Bizzy en de weg naar succes.B2B data / lead intelligence platform founded out of Starapps, passed €1M ARR in Belgium with 30 employees and is now expanding to the Netherlands and France.
- SuperNovaYouTubeSuperNova Conversations: Jürgen Ingels, Boris Bogaert & Hendrik KeerisPitchdrive-backed startup automating sales leads, ~2.5 years old, scaling via sales and planning a Series A round by end of year.
- BlackBird Business EventsYouTubeBlackBird Podcast aflevering 41: Nicolas Van HoordeSponsor: a sales intelligence platform with AI-driven search and a B2B database (advertorial).
- BlackBird Business EventsYouTubeBlackBird Podcast aflevering 37: Hendrik KeerisAI-driven B2B prospecting platform founded in 2021 out of Starapps, raised €1.9M around launch, 13 employees, targeting cash-flow positivity by year-end and European leadership in sales intelligence.
- BlackBird Business EventsYouTubeBlackBird Podcast aflevering 25: Dries Henau & Yuri VandenbogaerdeA data platform that was a client and in which they subsequently took an equity stake because they believe in the product.
Stated facts & numbers
- Bizzy was founded in 2021 by Hendrik Keeris and Steve Declerq out of venture builder Starapps.BlackBird Business Events 2023-11-230:01:35
- Bizzy raised over €1M (partly capital, partly subsidies) before going live, and per the intro €1.1M pre-launch.BlackBird Business Events 2023-11-230:18:59
- Bizzy's latest seed round raised €800,000 in pure capital.BlackBird Business Events 2023-11-230:19:29
- Bizzy started charging for its lead generator in early January (2023), initially via founder-led sales.BlackBird Business Events 2023-11-230:16:25
- Bizzy hired five salespeople this quarter to move from founder-led to sales-team-led sales.BlackBird Business Events 2023-11-230:16:25
- Bizzy expects to be cash-flow positive by end of year, helped by annual contracts paid upfront.BlackBird Business Events 2023-11-230:27:12
- Bizzy's early joiners all received shares or employee stock options.BlackBird Business Events 2023-11-230:11:46
- Bizzy hired a CTO with about 13 years of experience and an experienced CPO alongside a young team.BlackBird Business Events 2023-11-230:10:45
Leadership & org chart
In the news
- From 2% to 12%. Same team, same script, same dial motion. 6x results. I sat down with an outbound team in the Netherlands (customer) last week. A year ago, 100 cold calls got them about 2 meetings with Bizzy. Today it's 12, with weeks hitting 18. Nothing changed about how they call. Everything changed about who ends up on the call list. That list isn't built by hand anymore. The Bizzy Agent runs in the background every day and delivers companies that are actually moving: hiring, expanding, sitting on the website, with the right
- A customer churned this quarter, and the reason in our log is that Claude gives them the same results. Not the only one thinking it either. Model quality is not where we win and never will be. We are not going to out-model Anthropic or OpenAI. What we did get wrong is that we made people choose. Back then it was either work in Bizzy or work in Claude. We didn't have our MCP yet, so for that customer the choice was real, and they made it. Now our data sits inside Claude. It's in private beta and the early feedback is good, Jorik Van
Open roles
- InternshipGent, Vlaams Gewest, Belgium · Sep 8, 2026
Alumni 1 went on to found or lead
Steven NoelsHead of Engineering→Chief Technology Officer at Yuki
Backers
Lorenz BogaertLorenz Bogaert is the central figure of the Ghent tech mafia: co-founder of Netlog, one of Europe's first social networks, with a chain of exits and co-founding credits spanning Twoo, Delta (eToro), Rydoo (Sodexo), Realo, StarApps, Pitchdrive, and Introw.
Pitchdrive
Pitchdrive is a venture capital fund that invests in pre-seed and seed stage startups, with four funds raised totaling €250K-2M in first-check investments, and a portfolio of over 70 companies backed globally.
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