Overview
Cyclowax produces hot wax products and pre-waxed chains for road, gravel, and mountain bikes. The company claims their waxed chains have 3x lifespan and are used by professional teams including Lidl-Trek. Made in Belgium.
Media & appearances
- SuperNovaYouTubeSuperHeroes at SuperNova — Ep.10 | Jakob Lorré & Frederik Neus — CyclowaxBelgian startup founded December 2022 that productized hot-wax chain maintenance for sports bikes, converting ~150,000 cyclists and raising just under €1M.
- VirtualYouTubeVirtual #14: Greg van Avermaet en Jan Bakelants over zweet vs data: het digitale pelotonGhent-based startup for hot-waxing bike chains that Greg Van Avermaet contacted as a user and later invested in, offering efficiency gains, cleaner maintenance and less material wear.
- ConnexiYouTube#52 Jaarcompilatie 2022Jacob Lauré's current venture combining his cycling passion, after building a market-leading one-minute animated video company sparked by one forced first offer.
- ConnexiYouTube#46 Jakob Lorré (Cyclowax) over de kracht van het doenLorré's new venture selling dry-wax chain treatment kits for road cyclists, mountain bikers and gravel riders, just finishing a pre-order phase and raising financing.
Stated facts & numbers
- Cyclowax just finished a pre-order phase after roughly a year of testing with a broad test group of amateur cyclists; first orders ship in three to four weeks, and the company is raising financing.Connexi 2022-09-050:02:35
- Cyclowax received its first delivery of pre-waxed chains from a German manufacturer, after visiting them in November to convince them to adapt their production process.Connexi 2022-09-050:33:44
- Cyclowax was founded on St. Nicholas day, 6 December 2022; the idea originated roughly 3.5 years before the recording.SuperNova 2025-08-270:11:51
- Cyclowax claims to have converted about 150,000 cyclists to hot wax.SuperNova 2025-08-270:33:32
- The full Cyclowax set costs €200-250 and weighs 3 kilos.SuperNova 2025-08-270:46:21
- A Cyclowax starter kit (wax pot plus chain) costs around €250; Cyclowax is a startup based in Ghent.Virtual 2025-04-020:49:09
Key people
In the news
- Sunday was the EC Gravel in Houffalize. So we spent the weekend prepping for the race with some of the best Clean Chain Club® gravel riders. On Friday, we did a recon ride with Lawrence Naesen, Greg Van Avermaet and his GVA Gold team. Just checking the course, talking gear, seeing what the conditions were like and figuring out the best setup for Sunday. And obviously, we checked the chains. Which hot wax to use, how to prep them and what made the most sense for the conditions at Houffalize. The race chain setup: → Race Wax
- Our best product testing happens on a bike ride. Not in a lab, not behind a desk. On the bike, with actual cyclists using our products in real-life conditions. Last Friday I joined Lawrence Naesen, Greg Van Avermaet and his GVA Gold team in Houffalize for a recon ride of the European Championship Gravel. We talked about the course, equipment, conditions and, obviously, chains. Which wax makes the most sense here? How should we prep it? How does it feel after an hour? What happens when the conditions change? And I love this part of
- Vuelta chain management on point
- Hayden Wilde 🤝 Clean Chain Club® Hayden has been riding Cyclowax since 2023. Long before there was an official partnership, he switched to hot wax and never looked back. In his workshop at home, we found 1 world title, 2 Olympic medals and 3 Cyclowax heaters. Because when you’re competing at the very highest level of triathlon, every watt, every marginal gain matters. So we figured it was time to make things official. Here's to the newest member of our Clean Chain Club®. Let’s go, Hayden. ✌️
- The best triathlete in the world invited me to his home in Andorra. Hayden Wilde has actually been using Cyclowax since 2023. No contract, no sponsorship. He simply started using our products and never stopped. So we spent 24 hours together. We had dinner, talked about what a crazy sport triathlon is, combining 3 sports at the highest level. He took us with him on a swim & bike session. We went through his ridiculously organised workshop. And, obviously, we talked a lot about marginal gains and hot wax. Now we're making this
- My family has always been very involved in Cyclowax. From the very start of the company, everyone helped get this thing off the ground. Packing, shipping, waxing. Since this year, we've been growing like crazy and literally yesterday my mom was in our warehouse helping us pack and ship massive volumes of customer orders, helping out again. And then there's my brother Arthur. He actually joined Cyclowax officially almost 2 years ago and developed our new Performance Wax Kit with me, a product that apparently every cyclist wants.
- Meanwhile at the Tour de France Femmes 😎
- Finally an answer to Brad Pitt's question 👇
Related profiles
Anouk LagaePeople
Femke HelonPeople
Bart ClaesPeople
Peter s'JongersPeople- PAngélique Van GilsPeople
- PIlse De SmedtPeople
- PPieter JanssensPeople
- PRuth JanssensPeople
Something wrong or missing? Send an update. Fixed within 24 hours.