Overview
Cyclowax produces hot wax products and pre-waxed chains for road, gravel, and mountain bikes. The company claims their waxed chains have 3x lifespan and are used by professional teams including Lidl-Trek. Made in Belgium.
Media & appearances
- SuperNovaYouTubeSuperHeroes at SuperNova — Ep.10 | Jakob Lorré & Frederik Neus — CyclowaxBelgian startup founded December 2022 that productized hot-wax chain maintenance for sports bikes, converting ~150,000 cyclists and raising just under €1M.
- VirtualYouTubeVirtual #14: Greg van Avermaet en Jan Bakelants over zweet vs data: het digitale pelotonGhent-based startup for hot-waxing bike chains that Greg Van Avermaet contacted as a user and later invested in, offering efficiency gains, cleaner maintenance and less material wear.
- ConnexiYouTube#52 Jaarcompilatie 2022Jacob Lauré's current venture combining his cycling passion, after building a market-leading one-minute animated video company sparked by one forced first offer.
- ConnexiYouTube#46 Jakob Lorré (Cyclowax) over de kracht van het doenLorré's new venture selling dry-wax chain treatment kits for road cyclists, mountain bikers and gravel riders, just finishing a pre-order phase and raising financing.
Stated facts & numbers
- Cyclowax just finished a pre-order phase after roughly a year of testing with a broad test group of amateur cyclists; first orders ship in three to four weeks, and the company is raising financing.Connexi 2022-09-050:02:35
- Cyclowax received its first delivery of pre-waxed chains from a German manufacturer, after visiting them in November to convince them to adapt their production process.Connexi 2022-09-050:33:44
- Cyclowax was founded on St. Nicholas day, 6 December 2022; the idea originated roughly 3.5 years before the recording.SuperNova 2025-08-270:11:51
- Cyclowax claims to have converted about 150,000 cyclists to hot wax.SuperNova 2025-08-270:33:32
- The full Cyclowax set costs €200-250 and weighs 3 kilos.SuperNova 2025-08-270:46:21
- A Cyclowax starter kit (wax pot plus chain) costs around €250; Cyclowax is a startup based in Ghent.Virtual 2025-04-020:49:09
Key people
In the news
- 7 days of Gravel Burn. Where do we even start... So, we went to South Africa to ride 750 km of gravel with Lawrence Naesen. Sounds like a great idea, right? Well, we both crashed; we both suffered. And somehow, along the way, there was a helicopter ride involved. But what a week it has been. Incredible landscapes, ridiculously good riding, great people and plenty of stories to tell. And the best part? We had zero mechanical issues. Just two Orbea Terra Race bikes, Schwalbe tires and freshly hot-waxed chains. We have a YouTube video
- This week, I'm riding Gravel Burn in South Africa. 7 stages, 750km of gravel racing in South Africa. And the cool thing is, I get to do things like this because of Cyclowax. Because being here is also how we're growing the brand. I'm meeting cyclists from all over the world, talking about hot wax. I'm meeting potential investors and partners and we genuinely find our way in this cycling industry, riding with them. And we're filming pretty much everything along the way. Yes, we make great products, but that's what people expect as
- GOOD NEWS 👆We are shipping thousands of Performance Wax Kits. So if you haven't received yours yet, you can expect your track & trace code between now and next Wednesday. It's been quite a journey, but we're finally in stock. We made mistakes, faced delays and learned a lot. But one thing we never compromised on was quality. And reading all the amazing reviews from people who received their new heater makes me incredibly proud of what we’ve built. Now, let's get those heaters to you. 🫶
- 9 months ago, we launched our best product ever. Today, we're finally out of the pre-order phase and fully in stock. And man, what a journey it has been. We launched the Performance Wax Kit at Velofollies, in January. I remember our booth being packed with people, seeing how excited everyone was about the product. The response was incredible. Pre-orders started coming in faster than we ever expected. At that moment, I couldn't have imagined how challenging the next few months would be. For the first time, we had developed a
- In 4 weeks I'm going to race Gravel Burn in South Africa. 7 stages, 750km and a whole lot of gravel roads. This sounded like a great idea when I signed up for it. 😅 So when Florian Vermeersch dropped by the Cyclowax office the other day, I figured I should probably ask the Gravel World Champion for some advice. He basically said to prep my bike, fuel well and take care of my butt. No complicated training advice. No marginal gains. Just make sure the bike, the stomach and the butt survive for 7 days. I think I've got the first one
- I did an interview with Rouleur. And that’s a pretty big one for me. A few weeks ago, they reached out because they wanted to sit down with Greg Van Avermaet and me and hear the story behind Cyclowax. How it started with an idea to make hot waxing easier for cyclists. How Greg first started using our products, believed in what we were building and eventually became an investor. About how Mads Pedersen tested our hot wax and how we then started working with Lidl-Trek. And how our brand just keeps growing. I spend most of my days
- How does a two-time World Champion manage his hot-waxed chains? We visited Hayden Wilde at his home in Andorra to talk bikes, hot wax and marginal gains. At the time of filming, he had 1 World Championship title. Apparently, he couldn't wait until we released the interview to win another one. 😅 Turns out Hayden takes his chain management pretty seriously. → Dedicated chains for training and racing → Freshly hot-waxed chains ready for race day → A proper chain rotation to keep everything running smoothly Because when you're racing
- I went to Andorra to interview a World Champion. By the time we released the video, he had become a 2-time World Champion. 😅 A few weeks ago, we visited Hayden Wilde at home to talk about one of his favourite subjects: hot waxed chains (or is it my favourite?). Hayden has been using Cyclowax since 2023, long before we made our partnership official. And I have to say, the guy takes his equipment seriously. He now has: 2 World Championships 2 Olympic medals 3 Cyclowax heaters We spent most of the interview nerding out about his
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