Overview
SpeakSoon is a B2B sales platform for teams that use events and trade fairs as a sales channel. During an event, users send a business card photo, badge photo, voice note, handwritten note, text or LinkedIn screenshot to SpeakSoon via WhatsApp. The platform then researches the contact, organises the conversation context, drafts follow-up messages and syncs the result to the team's CRM. It integrates with HubSpot, Salesforce, Odoo, Attio, Pipedrive and Teamleader, and reports pipeline results per event. Pricing is based on annual lead volume rather than seats, in four tiers: Startup, Growth, Scale and Enterprise. Customers named by the company include Keyloop, Sightera Biosciences, Wiggli, RankScale, Commons Hub Brussels, Optiriver, Allorado, Seven Events, CareMore, Podcast for Talent and Sales Met Inzicht. The company lists 2025 as its founding year. The legal entity SpeakSoon BV was registered on 24 February 2026 at Grotehondstraat 44 in Antwerp (The Beacon), with Mille Mertens Polak and Milan Meurrens as directors. Mille Mertens-Polak is co-founder; Milan Meurrens works on product. The team counts 2-10 people, including full stack engineer Jeroen Dierckx and Gilberto Decroos in sales. SpeakSoon joined the Start it @KBC Accelerate 2025 cohort and is supported by VLAIO, Coformaco and an ElevenLabs Startup Grant. In November 2025 the product was stress tested at the Tectonic event, capturing 36 contacts in one day. The product was built on Lovable, where the company ranked in the top 1% in 2025.
Stated facts & numbers
- Founded: 2025 (BV registered 24 February 2026)
- Headquarters: Antwerp
- Legal entity: SpeakSoon BV, BE1034769670
- Directors: Mille Mertens Polak, Milan Meurrens
- Employees: 2-10
- Accelerator: Start it @KBC Accelerate 2025
- Support: VLAIO, Coformaco, ElevenLabs Startup Grant
- CRM integrations: HubSpot, Salesforce, Odoo, Attio, Pipedrive, Teamleader
- Customers: Keyloop, Wiggli, RankScale, Commons Hub Brussels, Seven Events, Sales Met Inzicht, among others
Key people
In the news
- Excited to welcome Cassini Technologies as a new SpeakSoon customer! Cassini is doing genuinely impressive work in precision diagnostics for cataract surgery, and events are a big part of how they grow: new leads, closing deals, showcasing the actual product, building distributor and partner relationships, and making their name more visible in the sector. Seeing their technology work in person is part of what makes those moments so strong, but it's really the full picture, sales, business development, partnerships, that makes
- New at SpeakSoon: Samridhi Sharma, joining us on the sales team as an intern! She's here to learn the ropes of networking and help us do what we do best: turning events into a real sales channel instead of just somewhere "we were at last year anyway". Expect to see her out with us soon, at booths and networking nights, meeting the people who'll actually use SpeakSoon. She came to Belgium to study and decided sales was worth trying for herself. That kind of curiosity is exactly what we need. She brings ambition, drive and a lot of
- Proud to welcome Beci as a new SpeakSoon customer! Beci is Brussels' business network and Chamber of Commerce, home to over 35,000 members and hundreds of events every year. They're an incredible community, powered entirely by people and relationships, built on handshakes and introductions across Brussels and beyond. For a team that lives at events, from Good Mornings to full-scale summits, keeping track of every relationship matters just as much as making it in the first place. Every conversation is a potential member, a potential
- Excited to welcome Wiggli as a new customer! As a fast-growing recruitment tech platform, offline plays a real role in how they build visibility and trust in their market. For a team like theirs, success at an event comes down to more leads, more visibility, and real relationships, not just a stand and a stack of cards, and that's the channel we're helping them build. Thanks to Farid El Machaoud, Julie Gysels and Nick de Jonghe and the broader Wiggli team! With SpeakSoon, teams like Wiggli's can turn every event into
- We used to sell SpeakSoon per seat. Team of 20, you pay for 20 seats. Fair enough, until you look at how teams actually show up at events. Big event, and it's not just sales on the stand. Marketing, product, anyone who can talk to a prospect. Twenty or thirty people, for a few days a year. Every other day, it's just the salespeople who need it. Nobody wants to buy thirty seats for four days of use. So we flipped it. Seats are free now, unlimited, anyone on the team can log in, even a student hired just for the event. What you pay
- Pleased to welcome SOFICS to SpeakSoon. Bart Keppens, Chief Business Development at Sofics, relies on SpeakSoon to capture every conversation he has at events, from a booth in the US to an event floor in Asia. His role depends on building trust with the people he meets, not managing admin afterwards, and that's exactly the gap SpeakSoon closes for him. Event recommendations are next on the roadmap, helping him decide which show to attend before booking the ticket. With SpeakSoon, sales people like Bart can travel the world
- Ready to rock at Odoo Experience 2026, on the 25th of September 2026 in Brussels Expo. Expect new product updates, helping you capture leads, showcasing our new CRM integrations (including Odoo) & always there for a chat and coffee. Come meet our team! You can also try @SpeakSoon before & during the event to have a better networking experience 😉 #SpeakSoon #B2BSales #Tradefairs #OXP26
- Heading to events this September? We're opening a pilot program for ten sales teams who want to actually measure what they get out of it. No more "the event went well, I think." No more business cards that go nowhere. We work with your team before, during and after every event, so every conversation turns into a real, followed-up lead. Ten spots. Apply by dropping a comment below or sending us a DM. You guys network. SpeakSoon handles everything else. #SpeakSoon #B2BSales #Events
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